Susan G. Komen for the Cure® is proud to partner with Yoplait as the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure®. By supporting Komen, Yoplait hopes to help further its mission to make a healthy difference in the lives of its consumers.
In addition to supporting the Race, Yoplait conducts the highly successful Save Lids to Save Lives® program, which takes place during September and October each year. For each pink lid mailed in by customers, Yoplait will donate 10 cents to Komen with a guaranteed donation of $500,000 up $1.5 million. For more information about the program, including the Save Lids to Save Lives mailing address, and/or to form an online team, visit www.yourlidmatters.com.
Finally, each year Yoplait honors 25 ordinary women and men doing extraordinary things in their local communities to help in the breast cancer movement. The 2009 Yoplait Champions and their stories are featured at http://www.yoplait.com/.
Program Information
Program Name: Save Lids to Save Lives® Benefit to Komen for the Cure: For each pink lid mailed in by consumers by December 31, 2009, Yoplait will donate 10 cents to Komen Suggested Retail: Prices vary per product Guaranteed Donation: $500,000 up to $1.5 million Product Available for Purchase: Grocery stores nationwide Program Active: September through October 2009 2008 Contribution: More than $1 million Total contribution since program's inception: $20 million Total number of years for program: 11 years
Komen Race for the Cure® National Series Presenting Sponsorship Information
Sponsorship Active: January 2007 through December 2011 Total number of years as Race presenting sponsor: 9 years
